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Monday, August 20, 2012

Video game publisher pulls real weapons promotion

from smh.com.au: Electronic Arts has pulled a charity promotion that involved the sale of actual weapons featured in the first-person shooter game Medal of Honor.

This year, the game publishing giant teamed up with weapons manufacturers to create Project Honor - a fund-raiser that aimed to "benefit the families of special operations warriors".

As a part of the deal, arms makers had their weapons featured in the game and also produced merchandise that included actual weapons, the sale of which would benefit various war charities.

Medal of Honor - Warfighter's offical website, originally had links to the arms manufacturers' websites, where people could buy weapons, such as the "Voodoo Hawk" Tomahawk, which features an "extending cutting head". These have since been taken down after numerous complaints from both within and outside the gaming community about the promotion of the sale of deadly weapons on the game's website.

"We've been working with those partners because we wanted to be authentic, and we wanted to give back to the communities," Medal of Honour executive producer Greg Goodrich told gaming website Eurogamer.

Despite public outcry, it is understood that the partnerships between Electronic Arts and the arms manufacturers are still in place; the weapons are just not being promoted on the Medal of Honour of website.

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US military is meeting recruitment goals with video games – but at what cost?

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